Intel Gaming
The Intel gaming team had to create a global retail campaign for stores like Best Buy and Walmart that featured one of their main products, the central processing unit. AKA Core Ultra.
My role
Lead Designer for end-to-end campaign development and production.
Visual concept development.
Design execution.
Asset delivery.
Landing Page
Social Carousel
Masthead
Poster
Project strategy and brief
Business need
We needed to win mindshare and market share in the gaming space in order to drive increased sales and preference for Intel Core Processors.
Audience challenge
New games require more advanced hardware in order to enjoy them as they were designed. To get the best gaming experience, gamers need to upgrade their systems.
Phase 1:
Moodboards and Ideation
Idea #1
People first
When you look at the rest of the competition in the gaming space, you see neon, you see gamers with headphones and a lot of dark environments. My idea behind this concept is to stand out and focus on the human element of gaming.
Idea #2
Surrealism
This is the wild card concept that brings a fresh, new visual language to Intel. It is bold, abstract, and brings a unique flavor to the gaming world.
Idea #3
Neon highlights
Sticking with the “safe” option and staying close to the neon that defines the gaming world. Something the gamers have seen before, but a new twist of featuring extreme close-ups and highlighting key elements of a gamer setup in a new way.
*please note these images are for reference only, I did not create these
Phase 2: Mock Rounds
Working within the established visual language.
A big part of being a designer is to work within established guidelines. The challenge for this step was to execute the surrealism idea and pair it with the existing visual language of Core Ultra and Assassin’s Creed.
Round 1
The goal of this round was to show the possibilities of how that concept could come to life.
Hero Image / Option 1
Hero Image / Option 2
Landing Page / Option 1
Additional hero images for different products.
Each product had it’s own hero image that was applied to all of the deliverables. Content and imagery changed slightly for each product that was showcased.
