Display Ad Units
Yahoo Creative Studios generates revenue through display ad units. Each project was fast-paced with a high-quality standard. The ad units are displayed across all significant platforms and apps Yahoo offers, including Yahoo Sports and Yahoo Finance.
Team:
Yahoo Creative Services
Account Manager
Lead Designer
My role
I had a total of about four weeks to ramp up and learn close to 35 new display ad unit templates when I joined the Yahoo Creative Services team. The good news is that I learn quickly and I had a great time doing so!
Each display ad unit was met with a new creative lens and problem-solving to make the brand unique and have a fun visual and interactive experience. I was responsible for creating the initial concept to passing off the final files to the developer. At most each ad unit consisted of 20 different assets of different sizes. The turn over was quick and the standard was high for each unit.
Crush the Rush Display ad unit. This ad format is unique to Yahoo and is featured across all mobile platforms. The client wanted to emphasize that this version is now multiplayer so I came up with the copy and design.
McDonald’s
Leveraging Nordstrom’s holiday look and feel, I created a CTV ad that would take the user to a product detail page on the Nordstrom website.
Nordstrom
A pre-sale concept that highlights a new product line for Adidas. Adidas partnered with Marimekko to create a line of products. I loved that Adidas used diversity and inclusive models for this line so I wanted to convey that this apparel is accessible for anyone.